WeChat contains a search tool for Official Accounts. They are also ideal for online conversion, for instance at the bottom of an article written about your brand by a Key Opinion Leader (KOL) QR codes are perfect for any offline use: they can be added inside your stores, on your products, during your events.
#FIND WECHAT OFFICIAL ACCOUNT URL CODE#
WeChat users can scan QR code which is included in web pages or articles within WeChat (by long-pressing the QR code) or offline by using WeChat’s embedded QR code scanner. Unlike in Western countries, QR codes are a very popular way to access content.
Upon clicking on your article, users can access your account page by clicking the name of your account at the top of the article. The most common way of acquiring new followers on WeChat is through WeChat Moments (the WeChat equivalent of the Facebook timeline). There are several ways WeChat users can find and follow WeChat official accounts.įinding an account from the WeChat social timeline (also called WeChat Moments) How do users find WeChat Official Accounts? Users can then open the account to access a conversation interface where they can either click on push notifications or access information through the bottom menu interface Upon sending notifications, WeChat Official Accounts are brought to the top (we’ll see nuances about this topic in the section regarding different types of accounts) This is the section of WeChat which is most similar to WhatsApp / Messenger. Most WeChat Official Accounts appear in the “Chat” section of WeChat. WeChat Official Accounts are the WeChat equivalent of a Facebook page: they are an interface a brand can use to:
#FIND WECHAT OFFICIAL ACCOUNT URL LICENSE#
Step-by-step guide for WeChat Official Account Creation (Chinese license only) What are the different types of WeChat Official AccountsĬreating a WeChat Official Account with an overseas business licenseĬreating a WeChat Official Account with a Chinese business license How do users find your WeChat Official Account respectively.Before going ahead and setting up an account for your company, it is important to understand the different types of branded WeChat account you are able to set up. Below are screen shots of some branded WeChat accounts from Tourism Australia, Coco Cola, and Tiffany & Co. Numerous brands in various industries are already utilizing its verified account functionality. WeChat Official Accounts are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat).
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